Music creators in Norway, Finland, Denmark and Iceland can now receive payment when their music is used on the world's largest social media. This new development is due to a licensing agreement between Polaris HUB and Facebook.
The agreement covers Facebook, Instagram, Oculus and Facebook Messenger. Music represented by the four Nordic collective rights management organisations will now be available to Facebook users throughout the European territory.
Polaris HUB is a joint venture between the Nordic collective rights management organisations Koda (DK), TONO (NO) and Teosto (FIN). In future, Polaris HUB will negotiate and enter into all agreements regarding the use of music on digital music services on behalf of the three organisations. The collaboration is intended to ensure lower costs and fast distributions for rightsholders, as well as to provide better services to music customers.
With the new agreement, Facebook users will have access to an extensive catalogue of songs, giving them even better opportunities to create and share new and creative content while safe in the knowledge that the authors’ rights are respected.
In a blog post, Facebook has described how their launch of music on Facebook and Instagram in Denmark, Norway and Finland marks a milestone in their efforts to bring music into the ways people interact and express themselves in their apps.
