New European study from EY shows that the cultural and creative industries are heavyweights in the overall European economy, assessing its worth before and after COVID-19.
On behalf of Koda’s European umbrella organisation GESAC, the consultancy firm EY has carried out a comprehensive study of the importance of the cultural and creative industries for the European economy, and the consequences of the ongoing COVID-19 pandemic. The report points out that this is an industry of colossal importance for the economy, employment and sense of cohesion in Europe – an industry that is central and indispensable to the reconstruction of Europe, but which is currently among the areas hardest hit by the COVID-19 crisis.
2019: A heavyweight in the European economy
In 2019, the cultural and creative industries had a turnover of 643 billion euros, equivalent to 4.4 percent of the EU’s GDP measured by turnover, meaning that the area's contribution to the European economy was greater than that of both the telecommunications and automotive industries. Measured in terms of job creation, the cultural and creative industries were also one of Europe’s leaders, employing more than 7.6 million people, which is almost three times as many as the car industry. But in 2020, things changed, and the report’s revelations regarding the COVID-19 pandemic’s massive economic impact on the cultural and creative industries in Europe is not uplifting reading.
What the study shows
The cultural and creative industries in Europe in 2019
- Turnover: EUR 643 billion
- Share of the EN GDP: 4.4 per cent
- Employment: 7.6 million people
- 8.4 times more employees than the telecommunications industry - 2.9 times more than in the car industry
- Since 2013, the cultural and creative industries have created approximately 700,000 (+10%) new jobs.
2020: After COVID-19
- A decrease in turnover of 31 per cent (EUR 199 billion)
- Greater decline than the tourist industry – on a par with aviation
- The music industry suffers a decrease in turnover of 75 per cent – only the performing arts (theatres) are harder hit.
2020: The cultural and creative industries lost 31 per cent of their turnover
The study shows that the cultural and creative industries are among the hardest hit in Europe – harder than the tourism industry and almost as hard as the aviation industry. All in all, the cultural and creative industries have seen a fall in their total turnover of more than 31 per cent in 2020, equivalent to 199 billion euros. And if you look more closely at the particular industries that were hit hardest by the crisis, the music industry stands out from the crowd. After the performing arts, the music industry was hit the hardest among all the cultural and creative industries, having seen a fall in turnover of no less than 75 per cent.
of the previous turnover in the music industry disappeared due to the COVID-19 pandemic
In the report, a large number of stakeholders point out that the cultural and creative industries can play a central role in the work of rebuilding Europe. David Sassoli, President of the European Parliament, highlights the contribution made by culture to social cohesion, democracy and the economy, as well as its ability to reflect diversity, values, history and lifestyles.
‘We must think of culture as not only a pivot for recovery but also as the social cement of a post-COVID-19 world that needs to be rebuilt,’ he says.
The new figures from EY show all too clearly how hard culture is hit at the moment
Jean-Noël Tronc, president of GESAC, points out that the COVID-19 crisis may weaken the entire value chain of culture for a very long time to come because all the fundamental functions vital to the sector – from producers, publishers, technicians to artists and creators – are currently under threat. But it is not too late, he says:
‘If specific measures and recovery plans are put in place, the cultural and creative industries could be much more than “one of the problems to the solved” following the crisis, becoming a significant part of Europe’s solution’.
The study also resonates with Koda: the Danish organisation certainly recognises the overall picture of a music industry that has been very strongly affected by the crisis, particularly the steep decline seen within live music.
‘The study published today is important. And it makes for ominous reading. The new figures from EY show all too clearly how hard culture is hit at the moment and how important it is to restore it to its full strength. Unfortunately, the fact that the music industry is one of the areas hardest hit in Europe comes as no surprise. Nor that the income from digital music consumption cannot possibly compensate for the enormous losses caused when the entire live music area is taken off the table,’ says Koda’s CEO, Gorm Arildsen.
About the study
The study was prepared by EY on behalf of GESAC. The study covers the ten key sectors of the creative and cultural industries, which was also the subject of the first report on the cultural and creative industries in Europe published by EY and GESAC back in 2014:
- Newspapers & magazines
- Performing arts
- Video games
- Visual arts
GESAC is an umbrella organisation comprising 32 authors’ societies from all over Europe, which together represent over one million creators and rights holders – from musicians to writers, visual artists to film directors and many more, in the areas of musical, audiovisual and visual arts, and literary and dramatic works.