- In 2009, TDC Play expanded to also incorporate a streaming service. The doubling of KODA’s Internet revenues in 2009 is to some extent due to the TDC Play agreement. Telia Fri Musik is another online music service that was launched in 2009. The service is for the telco’s subscribers as well as for the general public upon paying a monthly subscription.
- A licensing model for smaller online music sites focusing on new, alternative music was launched in 2008 with the music site Band- Base.com. Wavesout.dk and other similar sites are now launching using the same model whereby 40 percent of all generated income from the site, which directly or indirectly stems from music, is paid to KODA for the use of music.
- In 2008, we were the first country in Europe to launch a “start over” service on cable and IP-TV. This was possible due to a close collaboration with other rights holders in cable TV. In 2009, the service proved very successful with a large part of the Danish population getting access to the start over service.
- We have been the prime movers in facilitating online access to DR’s (Danish Broadcasting Corporation’s) archives via agreement with 29 organisations on behalf of 20 types of rights holders. DR is presently unfolding this access online.
- We launched a new model for the use of music in short video clips on general entertainment sites, among others we entered into an agreement with one of the main players in this market - the largest Danish online newspaper, ekstrabladet.dk.
- Our collaboration with Norwegian sister society, TONO, was intensified in 2009 - particularly regarding the joint development of online systems. This strategy results in cost efficiency and time saving - which means more revenue for the rights holders.
- Various new projects have been launched in collaboration with KODA's customers. With the Danish music venue organisation "Spillesteder.dk", we started a regional project called "Local Heroes" to strengthen the local foundation of the venues. The project "Karrierekanonen" (the Career Cannon) was launched in 2009 and continues successfully in 2010. It focuses on the development of upcoming new music and is a collaboration with some of our major customers: DR (Danish Broadcasting Corporation), Roskilde Festival and Spillesteder.dk. Finally, KODA instigated the launch of "Musikzonen" (the Music Zone) - a project where we gathered more than 50 Danish businesses, organisations and research institutes in order to create synergy and jointly promote research on music, the use of music and the general understanding of music as an important factor in business and economy.
| | | | | Our contract with KODA means that we are able to offer the Danish population a far more varied selection of music on radio as well as on TV and new media in the coming years. At DR, we are pleased with the collaboration with KODA because it benefits music makers as well as our listeners and viewers. In this way, the artists are ensured correct and efficient payment for their music and DR – like other radio and TV stations - has access to play the music we wish.
Kenneth Plummer, CEO Danish Broadcasting Corporation (DR) | |
