Getting closer to the customer, the product and the arts grows the entire market for music!

We have a conscious strategy of growing the music market by keeping a close customer relationship and staying close to our “product” - music itself. We do this by focusing on new business models, on the value of music and on partnerships and collaborations. In brief: We want to be “the helper” in the music market.

We believe that strong relations with customers increase their incentive to pay for music use as well as increase their understanding that music pays. The number of debt collection cases at KODA has dropped dramatically during the past three years as a result of our customer strategy.

We have managed to turn our customers’ focus away from the level of tariffs towards the actual product they are paying for: Music! We organise events and conferences for our customers, offering them expert knowledge about music use in shops and chain stores. We have also arranged VIP meetings where our key customers in the creative industries have met some of the big commercial companies among our customers. These meetings have, among other things, resulted in new collaborations in which music is used in innovative ways.